Population Health Messaging TV Ad Data (2012 & 2016)

The Wesleyan Media Project (WMP) is pleased to provide scholarly access to Kantar/CMAG ad data with extensive population-health related WMP content coding, beyond what is traditionally provided by the WMP. These data are used in Fowler et. al. 2019. These data are at the ad level, meaning each row is a unique ad. If you want information on when and where the ads aired, or the ads' video files, you'll need to purchase the ad files for the 2012 & 2016 cycles separately. 

Contractual obligations with our data provider, Kantar/CMAG, necessitate that we limit access to the data to members of academic institutions using the data for academic purposes. To learn more about the data, including how to purchase, please visit https://mediaproject.wesleyan.edu/dataaccess/.